Turning Rentals into Opportunity with AgencyLogic PowerSites
As the market shifts, and “for sale’s” transition to “for rent,” agents are using technology like AgencyLogic’s single property PowerSites to close deals.
Wappingers Falls, NY – December 12, 2007 – AgencyLogic’s (www.agencylogic.com), single property PowerSites easily accommodate listings for homes on the growing rental market. With options to present a property “for rent,” “for lease,” “for rent per month,” “for rent per SF” and “for sale or lease” as well as an option to mark the property as “rented,” PowerSites can assist agents with almost any situation.
Changes in the property market and stricter financing qualifications have forced many sellers, agents and home seekers to look to home rentals as a viable option. Many sellers are transitioning into landlords in the hopes that creating a monthly cash flow will help avoid foreclosure. Buyers are having a harder time obtaining financing, so they too are looking at a rental situation as a means to get into home without the financial challenges of ownership.
This shift provides great opportunity for agents who can successfully market a rental property. As with the sale of homes, a focus on technology and on-line visibility is key. The single property Website is an effective way to get inexpensive exposure online and offline, especially for those agents whose MLS systems do not list rental properties.
By creating a single property Website for rental properties, agents can:
- Add valuable detailed information such as tons of large photographs of the property and unlimited text to describe the property, the details of the lease and other details about the community.
- Create a 24/7 open house on-line to show the listing to potential renters and relo’s nationwide.
- Possibly gain exposure for a potential buyer if selling is the ultimate goal.
- Easily post the single property Website as an HTML flyer to classified sites like Craigslist.
- Upload rental agreements, disclosure forms, pet agreements, floorplans and any document that will help share information with potential renters and close the deal.
- Use the url like www.123RentalSt.com on a sign rider and in print ads to drive viewers towards more information about the home and about the agent.
While shifts in markets can be uncomfortable, those agents who keep their eyes open for opportunity will prevail to the next market. With rentals on the rise, smart agents are positioning themselves on the cusp of a market that is trending upwards.
About AgencyLogic PowerSites: PowerSites contain all of the information that buyers and renters are looking for about a particular property – in one Website. AgencyLogic PowerSites allow Realtors to create comprehensive, single property Websites for less than the cost of a newspaper ad. Each PowerSite includes a Website address e.g., www.123AnySt.com, one year of hosting and all the tools needed to describe the property in detail, add photos, floor plans, create slideshows, upload related documents, map the property, create custom links, add video, blogs or podcasts as well as marketing tools such as free syndication to the major real estate search engines.
About AgencyLogic
AgencyLogic is a division of Network Earth, Inc., an international technology company that specializes in Web-based software development for businesses. Network Earth’s expertise includes application and Website development as well as new venture startups. It was founded in 1995 by two British technology experts in order to take advantage of new business opportunities in the burgeoning Internet and World Wide Web arenas. Today, PowerSites are the company’s main product, and are revolutionizing the way Realtors are marketing properties online by allowing them to affordably create a single Website for every listing. For more information, please visit www.netearth.com, www.agencylogic.com or http://powersiteblog.com.
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