July 2007 PowerSite of the Month
It is our pleasure to announce that July’s PowerSite of the Month has been awarded to Brendan Cooke of Baltimore, MD for his site www.1101SaintPaul808.com.
In this competitive market, Brendan clearly knows how to distinguish himself and his listings. While all the best single property Websites have a great amount of photos, Brendan’s goes one step farther by placing a video tour of the property directly on the homepage of his PowerSite.
His video adds a distinctive personal touch. From the moment a viewer starts watching, the message is subtle, but clear: This home has been lovingly cared for, the people moving are buying up to make room for a new member of the family, and this agent takes the time to care for his clients.
How could you use video to sell your next property?
We already know that buyers are coming to the Web in droves to search for their new homes. Consider this: video is fast becoming synonymous with the Web. Google recently bought YouTube for an astronomical sum because video is hip, it is now and it is becoming essential to any business on the Web.
You can bet that will soon include real estate – particularly in a slow time in the market like we’re experiencing now.
Brendan is clearly thinking about this. He hasn’t gone for a huge production – he filmed it himself with a simple hand-held SONY Handy Cam, uploaded the video free of charge to YouTube and used our PowerMedia tool easily embed it into his PowerSite. PowerMedia is free feature available to all AgencyLogic users.
If you don’t feel up to the do-it-yourself method and want to go for a slick production that will be sure to win over the most demanding clients, contract out for a videographer. A great resource is WellcomeMat, a company that connects agents with local videographers, who will shoot, edit and upload the footage for you. Click here to check out our behind the scenes look at filming our video for www.123AnySt.com.
Brendan’s video is not the only thing that makes his PowerSite stand out. He has a full photo tour, plenty of information about local amenities (because even in a multimedia environment, it will always still be location, location, location!) and he highlighted his site by using one of our professional franchise templates to brand his business. Brendan uses the basics of all effective PowerSites – photos, information and branding – and capitalizes on them with a distinctive video experience. Great job, Brendan!
1 comment July 20, 2007
